I have newbies emailing me every week asking me the same question and I guess my FAQ isn't clear enough. So I will post the answer here that I just wrote in response to an inquiry.
I have two kind of sales:
1. General Sales: In which I post a
clickable link above the picture of the item being offered. Lately these
have been over in about 5-10 minutes. After the sale is over and the
item is sold out I remove that clickable link. This is why you don't see
any links there now.
2. Sign Up Sales: These are special sales
for items where I only have a handful available, usually for unique
items such as patterned pieces, special grinds, unusual one off type of
things and edged tools. In this type of sale I post a link to a Sign Up Page
and on this page you would enter your name and email. Later in the day I
draw winning numbers and send the winners a link to purchase the item
being offered. I rarely do SUSales but once in a while I put one up. You
have to sign up for each and every Sign Up Sale individually at the
time that I post the sale. In other words, you can't sign up and be
permanently signed for every SUSale down the road. This is because
you may not be interested in the next item that I post and I only want
people signed up for those items they are interested in.